BW&BK Interview: PAIN – Can You Feel It?

By Carl Begai

As first impressions go, the video for Pain’s new song ‘Dirty Woman’ is a sure sign that mastermind / Hypocrisy frontman Peter Tägtgren is still having a truckload of fun with his one time side project. Nothing says “devil-may-care” like a performance clip featuring well endowed women posing for the camera, with a drummer unleashing hell and violence on an uncooperative drum kit in the background. Flames included.

“That was my idea, actually,” laughs Tägtgren. “It was the first time I ever got involved in the concept for a video, which was really simple; a bunch of really cool guys playing the song, and then the shit hits the fan. And yeah, it was tempting to turn around to see what was going on when we were filming because all I heard was ‘Bam! Wham! Bang!’ and all kinds of shit going on behind me. I really like the end result.”

Pain’s new album, You Only Live Twice, finds Tägtgren picking up where the band’s previous record Cynic Paradise left off, but he’s twisted their trademark sound into something darker and heavier along the way. A calculated move, but when asked if the fans have become more critical or more accepting of his experiments with the Pain formula – an ongoing process since the band’s 1996 inception – Tägtgren admits he doesn’t have a clue.

“I don’t know. In the past people always said ‘Pain is just a side project…’ and they liked it for what it was. They didn’t care that I was in Hypocrisy, a lot of them didn’t even know Pain’s background; they just liked it for the music. The band’s following has been growing steadily, and I guess people are getting more picky about what we do (laughs).” Continue reading BW&BK Interview: PAIN – Can You Feel It?