By Carl Begai
Massive Addictive won’t do anything to improve Amaranthe’s relationship with their haters, but the diehard fans will fall in love with the band all over again. The vast majority of fence-sitters, meanwhile, will find themselves drawn in by what is, quite frankly, a surprisingly addictive listen that justifies the wonderfully arrogant album title. Still pop metal to the core, Amaranthe’s all-important third album kicks off by putting the fans in the comfort zone with ‘Dynamite’, a track echoing the band’s previous album, The Nexus. It’s the neck-wreck-bounce of the following track and first single ‘Drop Dead Cynical’ – imagine Marilyn Manson’s ‘The Beautiful People’ as a song on the Grease soundtrack – that sets the tone for Massive Addictive. The vocal melodies are infectious to a fault, the riffs are bold, all supported by steel hard backbone seemingly yanked from Hypocrisy frontman Peter Tägtgren’s command center for his industrial-rocked metal outfit Pain.
‘Drop Dead Cynical’, ‘Unreal’, ‘Trinity’, ‘Massive Addictive’ ‘Skyline’ and ‘Digital World’ are guaranteed to become fan favourites, charged with more adrenaline than some folks give Amaranthe credit for. There are two ballads to be had this time out – ‘True’ and ‘Over And Done’ – both of them loaded with radio potential and too smart for the suits making programming decisions. The album winds down with the heaviest song of Amaranthe’s career to date, ‘An Ordinary Abnormality’, featuring the sextet pulling out all the stops and crushing any ridiculous notions that pop metal has no balls. Continue Reading