By Carl Begai
The first draft of this review was a pissed-off kneejerk reaction to what I initially interpreted as pop metal guardians Amaranthe trying to suck the marrow out of the success they had with “Drop Dead Cynical” from their previous album, Massive Addictive. After weeks of listening to Maximalism, I decided the record is instead about contrasts, thus giving fans an even bigger pop experience than ever before, while getting a hell of a lot heavier and more innovative at the same time.
Things start off well enough with “Maximize” but as of the second track in, “Boomerang”, things get uncomfortable beginning with a chorus that screams of the Dead Or Alive über-classic “You Spin Me Round”. It’s followed by the Queen trademarked clap-clap-thump of “We Will Rock You” as the “backbone” for first single “That Song” (the album’s low low point), followed-up with the “Drop Dead Cynical” rip-off “21”. Three head-scratchers in a row aren’t made any easier to swallow when bookended by “On The Rocks”, a party anthem that’s only one Randall Amp away from being a Ke$ha tune even though Ryd is pretty entertaining.
In a bizarre twist mid-way through Maximalism, Amaranthe blast a hole through the ceiling with “Fury” featuring Henrik Englund leading the charge and spitting venom for miles; the man’s screams are melodic death metal gold. We’re going to assume Ryd’s tip of the hat to Rihanna’s “Umbrella” in the same song is a well-placed joke. “Faster” and “Break Down And Cry” in particular recall The Nexus album’s best heavy moments, and “Supersonic” comes off as Maximalism’s most impressive track (after “Fury”) with some whacked-out(standing) Queen-esque vocal arrangements on top of the band’s trademark up-tempo delivery. “Fireball”, much like “Maximize”, is a safe Amaranthe song that displeases only those who hate the band. The album closes with an Elize solo spot on “Endlessly”, which sounds like something Disney would gladly pay a cool billion to Celine Dion to record for one of their animated films. Continue reading AMARANTHE – Maximalism
By Carl Begai
Breaking Point is one of those on-the-fly releases meant to keep Amaranthe’s name in lights while they continue touring in support of their remarkably successful third album, Massive Addictive. Most fans will love it, but there’s a group of die-hard completists bound to be slightly pissed for having spent extra money on unreleased B-sides that appear here. Six acoustic tracks and two full-on metal assaults are offered up, all recorded after the respective sessions for the band’s self-titled debut, The Nexus, and Massive Addictive. Hearing concert favourite ballads ‘Amaranthine’ and ‘Burn With Me’ done up acoustic is neither amazing nor disappointing; they’re well written songs played effectively as reduced to their most basic elements. The acoustic rendition of ‘True’ from Massive Addictive, on the other hand, is a startling stripped down version featuring voices and piano up front with the spotlight (unexpectedly) favouring vocalist Jake E. It’s actually preferable to the original version.
The two full metal songs on Breaking Point, the title track and ‘Splinter In My Soul’, originally surfaced as bonus tracks for the Japanese version of Amaranthe’s self-titled debut and their 2011 single ‘Rain’, therefore featuring original growler Andy Solveström in place of current rage vocalist Henrik Englund. Again, not a bad pair of songs, but it’s easy to understand why the tracks were never tagged as final album cuts, as they lack that elusive “something” to make them click. It would, however, be interesting to hear ‘Splinter In My Soul’ in a live setting with all its rampant Soilwork-ishness. Continue reading AMARANTHE – Breaking Point: B-Sides 2011-2015
By Carl Begai
Swedish pop metal export Amaranthe started life as a wildcard band. Polished and pretty, when they surfaced with their self-titled debut in 2011 their budding career had equal chances of becoming a rousing success or a laughable bellyflop. The three vocal attack (female, male, growls) was an effective attention-getter, but the layers of electronica keyboards and trance beats backing the modern-edged guitar/bass/drum attack of an otherwise self-respecting metal band left Amaranthe wide open to ridicule. The sextet did indeed earn their haters, but the international metal scene proved once again to be an open-minded collective. By the time the band’s second album, The Nexus, was unleashed in 2013 they’d earned a solid fanbase and rounded up a new legion of followers during the world tour that followed. Amaranthe’s third album, Massive Addictive, is their all important next step and is everything the title proclaims. Prior to the band’s recent North American tour supporting Within Temptation, vocalists Jake E. and Elize Ryd took time out to discuss what is being called Amaranthe’s strongest work to date.
Jake: “Between the first album and The Nexus I felt a lot of pressure. There was an anxiety to deliver as something as good as what we did with the debut, and doing the first album was very relaxed. There was an almost instant success with the first album, and we only had six months to write and record The Nexus so there was a huge pressure on my shoulders to do something just as good. I think maybe that’s why we took the easy way out a bit on The Nexus by writing songs that were similar to the ones on the debut. It could have been called the Amaranthe II album (laughs), but with a few more influences put into the music. I thought when we started writing Massive Addictive there would be more of the same pressure, but I have to be honest and say that I wasn’t worried.” Continue reading BraveWords Interview: AMARANTHE – Pop Goes The Metal