By Carl Begai
My Ruin vocalist Tairrie B. Murphy and guitar-wielding multi-instrumentalist husband Mick Murphy could write a book on perseverance. They’ve been recording the audio version for almost 15 years.
Originally launched as a solo project by Tairrie in 1999, My Ruin has had career made up beautiful highs and brutal lows, the lowest being the systematic destruction of their Ghosts And Good Stories album in 2010 by their previous record company president. Long story short, the man that lured My Ruin to his now defunct label (Tiefdruck Musik) and played the good guy became the band’s worst enemy once the album was in his hands. Ghosts And Good Stories was dead before it had a chance to breathe. A year later, My Ruin stormed back with probably their angriest album to date, A Southern Revelation, making the surprise move of offering it to anyone that wanted it for free. Now, the band is back with The Sacred Mood, their eighth studio album, a record that perhaps best encapsulates what My Ruin is all about. It’ll cost you to take it home with you, but the long time diehard fans will tell you its money well spent.
Tairrie: “Let’s be honest, in this day and age, every record is available for free. With or without a label, your record is out there on the internet, and even if you want to fight it you really can’t. Writing and recording A Southern Revelation was cathartic for us at the time and we needed to do it. It was our middle finger to our ex-label owner Daniel Heerdmann, but also the only way we felt able to take back our power as a band while we waited out our contract with the label. Other than doing nothing but mourning the album he killed, it really was our only option at that point and the fans of our band understood this and supported us in a big way. So did the press, who really got behind us and championed our album with some of the best reviews of our career. We were extremely mad about the lies, broken promises and complete lack of promotion for the release of Ghosts And Good Stories because he did nothing with it – an entire UK / European tour for which tickets had already been sold had to be cancelled – so rightfully this led to me and Mick taking matters into our own hands and addressing what he did to us head on. We decided to channel our anger and focus our rage by writing A Southern Revelation. It was our reckoning and our slaying of the beast.”
The natural assumption is that The Sacred Mood – rounded out by bassist Luciano Ferrea – is less likely to take a firm hold with the masses compared to A Southern Revelation due to the fact there’s a price attached to the music. But, as is the case with any band that boasts a loyal fan base, My Ruin’s followers had no problem forking over their beer money even though A Southern Revelation was a freebie.
Mick: “We decided to self release The Sacred Mood via TuneCore, which has made it available worldwide through iTunes, Amazon, Spotify, Google Play etc. This way people can find it in a lot of different places and not just on our Bandcamp page. We’re not making music for the masses. We never really have. We make it for ourselves and the fans of band that understand and support what we do. The diehards always show their support; even with the free record we got donations because many people still wanted to pay for it.” Continue Reading