By Carl Begai
“In the old days radio wouldn’t be so shy about trying out a new band. They’d give a band a shot. Now, because there’s so much competition, stations are so afraid you’ll change the channel if they try and push something that’s different from everything else on the radio.”
It may sound like bitterness talking, but it’s simply point of fact in the life of Fraze Gang guitarist / vocalist Greg Fraser. He made a name for himself with Brighton Rock in the ‘80s, quietly sat out the grunge era through the ‘90s, returning to the grind in the early 2000’s for the love of making music rather than trying to cash in on past glories. That said, Fraser had no delusions about breaking the bank with Fraze Gang’s self-titled debut in 2006 (issued via Bongo Beat Music in 2008), especially not with the beating the music industry was taking at the time (and continues to endure). For better or worse, however, he has retained an old school way of thinking with regards to marketing and exposure.
“With the internet being what it is you can get some exposure, but you’ll never get the massive exposure that you had in the old days because the record companies don’t have the clout anymore. And there were the magazines like Circus and Hit Parader; bands could get in there and sell records from that exposure alone. Take a band like W.A.S.P.; you’d see them, see Blackie Lawless and his codpiece and go ‘Who the hell are these guys?’ and right away they had your interest, especially of you were a kid. You had to hear them. When I first saw pictures of KISS, I was really young and it was ‘Oh my God, look at this!’ It’s a lot tougher now to get that kind of intense exposure. Then again, bands that don’t have major label deals can still get exposure thanks to the internet, so it’s a 50-50 deal.” Continue Reading