IN THIS MOMENT – Blood

By Carl Begai

As a 43-years-and-counting old-schooler, In This Moment rank as one the few acts amongst a crop of modern day metal bands to come across my desk that offer up quality material rather than disposable and often laughable kiddie aggression. Blood is album #4 – their third with producer Kevin Churko (Ozzy Osbourne) in the booth – and like their previous record A Star-Crossed Wasteland it’s an exercise in re-invention, with just enough repetition thrown in to keep the hard-nosed “Change bad!” fans happy.

Blood strikes a balance between Maria Brink’s banshee screech and rich clean voice – the focus of every In This Moment record – with the heavy bumped up a notch from A Star-Crossed Wasteland (read: meaty guitars every which way you turn). The band explores a new arsenal of dynamics once again, making good on their reputation for shaking things from album to album so that no two are completely alike. Lead-off track ‘Blood’ shares airspace with Marilyn Manson’s ‘This Is The New Shit’, while ‘Adrenalize’, ‘Scarlet’ and ‘From The Ashes’ are as close to “expected” as the band is gonna give you. Where In This Moment truly shine are the melody-laced in-your face anthems ‘Whore’ – channelling Eminem’s monster hit ‘Lose Yourself’ – and the crowd-rallying ‘Beast Within’. Continue reading IN THIS MOMENT – Blood